Lead With Purpose

The capacity to imagine and articulate exciting future possibilities is the defining competence of leaders. It’s also the toughest of all skills for leaders to learn. That’s what makes John Baldoni’s new book, Lead With Purpose, so vitally important... John writes with elegance and ease about the solid evidence, valid principles, and practical ways in which real-life leaders bring purpose to life. I highly recommend that you make this one of your must-read books of the year.
Jim Kouzes
Co-author of the bestselling The Leadership Challenge and The Truth about Leadership

At its core, any organization is a community of people with unique talents, perspectives and ideas. United by shared values and defined vision -- and with a purpose-driven leader at the helm -- there is no limit to what that community can accomplish. Without a doubt, this book will help you reconnect to your own purpose and be a better leader for it.
Ora Pescovitz M.D.
Executive Vice President for Medical Affairs at the University of Michigan and CEO of the U-M Health System 

John Baldoni's written a business book that barely touches on sales building, increased profits, or equity calculations.  What it does address is all the seemingly invisible work that consistently leads to improvements in all those more overt areas of measurement—purpose, mission, vision and values are the keys to leading effectively in
the 21st century.

Ari Weinzweig
Co-found of Zingerman’s, named by Inc. magazine “the coolest company in America” and author of A Lapsed Anarchist's Approach to Building
a Great Business

John Baldoni has done it again! Creating a sense of purpose in your employees and organization creates a powerful, sustainable competitive advantage.  Lead with Purpose inspires and instructs with research, interviews, stories, examples, reflective questions, lessons, and action steps. You can’t read this book without jotting down ideas
that you feel compelled to take action
on right away.

Dan McCarthy
Director, Executive Education Programs University of New Hampshire




Lead With Purpose:
Giving Your Organization a Reason to Believe in Itself

Best Leadership Books of 2011 (Lead With Purpose)

By John Baldoni    

Ask any leader: What would you give to have an entire company full of committed employees willing to go the extra mile?

For all your people to work together as a unified force, knowing exactly what they do, and why they do it?

Featuring illuminating stories, interviews, and profiles of leaders from a variety of fields, Lead with Purpose shows readers how to take their organizations to the next level with renewed focus and improved direction.

When an organization succeeds it is because they know what they do and why they do it. We say they have purpose.

Lead With Purpose: Giving Your Organization a Reason to Believe in Itself provides time-tested methods for ways leaders can unleash the power of their employees to achieve sustainable business results.

Lead With Purpose provides a path for those who seek to provide clarity to their organization so that individuals have the desire and the freedom to create, engage and innovate.

Lead With Purpose is shaped by first-person interviews with thought leaders and CEOs in multiple disciplines. It also features survey research of managers and employees conducted especially for the book.

Reading Lead With Purpose will provide managers with a "pick-me up" in the form of fast acting advice they need to face the challenges of everyday leadership.

Drawing upon his years of experience as a top leadership consultant and executive coach, author John Baldoni explores:

  • How defined purpose can help your team thrive and achieve
  • Ways to make people your first priority
  • How to turn good intentions into great results
  • How to make employees “comfortable with the uncomfortable” (i.e. ambiguity)
  • How make it safe to fail (and prevail)
  • How to create your legacy with emerging leaders
  • Contains a handbook for creating an action plan for achieving purposeful results

Download: Lead With Purpose-Preview (PDF)



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