The capacity to imagine and articulate exciting future possibilities is the defining competence of leaders. It’s also the toughest of all skills for leaders to learn. That’s what makes John Baldoni’s new book, Lead With Purpose, so vitally important. It focuses on the one thing that makes leaders leaders—giving people a reason to believe and a reason to commit themselves to something meaningful and significant. This book is just a delight to read. John writes with elegance and ease about the solid evidence, valid principles, and practical ways in which real-life leaders bring purpose to life. I highly recommend that you make this one of your must-read books of the year. Jim Kouzes
Co-author of the bestselling The Leadership Challenge and The Truth about Leadership and Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University
Purpose drives passion and superior results. John Baldoni reminds us that meaning can be found in our work, no matter what it is we do. Lead with Purpose will change the way you lead for the better. Chester Elton
Best-selling co-author of The Carrot Principle and The Orange Revolution
At its core, any organization is a community of people with unique talents, perspectives and ideas. United by shared values and defined vision -- and with a purpose-driven leader at the helm -- there is no limit to what that community can accomplish. Without a doubt, this book will help you reconnect to your own purpose and be a better leader for it. Ora Pescovitz M.D.
Executive Vice President for Medical Affairs at the University of Michigan and CEO of the U-M Health System
"John Baldoni's written a business book that barely touches on sales building, increased profits, or equity calculations. What it does address is all the seemingly invisible work that consistently leads to improvements in all those more overt areas of measurement—purpose, mission, vision and values are the keys to leading effectively in the 21st century. Anyone who wants to learn to lead effectively in this new era will be glad they made time to read it!" Ari Weinzweig
Co-found of Zingerman’s, named by Inc. magazine “the coolest company in America” and author of Zingerman's Guide to Good Leading, Part 1: A Lapsed Anarchist's Approach to Building a Great Business
John Baldoni has done it again! Creating a sense of purpose in your employees and organization creates a powerful, sustainable competitive advantage. Lead with Purpose inspires and instructs with research, interviews, stories, examples, reflective questions, lessons, and action steps. You can’t read this book without jotting down ideas that you feel compelled to take action on right away. Dan McCarthy
Director, Executive Education Programs
The Whittemore School of Business and Economics, University of New Hampshire
